Ee Rojullo, a small budget film celebrates 50 days run in 53 centres across the state. The film which was released to practically no expectations, created a box office furore by getting an instant hit talk on the release day itself. Later it really proved the words to be right and was purchased by none other than Dil Raju for distribution.
Directed by Maruthi, debutant director, the film starred all newcomers and was entirely shot on Canon 5D camera.
Said to have been produced at a very minimal budget, Ee Rojullo has proved that good story and novel way of telling doesn't need stars and big-time comedians. With the subject having direct impact on the youth, the love story was a success.
After the success of Ee Rojullo, many new ventures have started, but will all of these see the same success is the thing to watch out for.