Writer-director Junaid Memon borrows from the film industry [even the names of the patriotic film-maker and film financier rhyme with the real ones!] and comes up with a fare that keeps you hooked to the proceedings. The story doesn't really hold interest in the initial stages, but gathers momentum the moment the seven execute the plan.
However, the climax of the film, though a shocker, is bound to meet with mixed reactions. Although the finale is in sync with the story and does catch the viewer by surprise, it isn't the type that would be digested by one and all.
Memon's work as a first-timer is laudable. The director knows what he's talking and to his credit, he keeps you involved in the proceedings at most times. Music is functional. Cinematography is alright.
The performances in THE FILM range from first-rate to average and the ones who impress the most are Mahima Chaudhary [excellent in the concluding reels], Vivek Madan [another fine performance], Ravi Gosai [competent] and Vaibhav Jhalani [decent]. Khaled is adequate, while Ananya Khare and Chahat Khanna are mediocre.
On the whole, THE FILM is a decent attempt by a first-time director, who has focused more on the story than the stars. At the box-office, however, the lack of hype coupled with the lack of face-value will make the effort go unnoticed. It's only hope is a strong word of mouth recommendation!